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3 Design Tips For A Perfect Logo

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Graphic designers handle many things and among these are logos for companies. As a graphic designer you need to be very creative and competitive to make sure that you meet with every one of your client’s needs as far as the company logo designing goes. As a client, you also should have an idea of how you want the logo to be so that you make it easier for the designer to come up with creative ideas that are easy to implement. Here are some helpful tips for designers who want to have an easy time creating the logos and satisfying the needs of the clients at the end of the process.

  1. Understand the logo first

A company logo is not just a mark, but a representation of a commercial brand using color, fonts, shapes and images. It represents something and it therefore should be inspiring and successful in conveying the intended message. To have a successful design process, take the time to know what the company is all about and the exact expectations the client has in terms of the message that should be clearly represented by the logo. When you take time to understand the logo before anything else, then you are better places to create a product that will make the company or business justice.

  1. Stick to logo design rules and principles

So now that it is clear to you what the logo should be all about and the expectations that the client has, it is time to get down to business. The very first thing you want to do is to remember the rules and principles of designing a logo. In essence, a good logo should be memorable, descriptive, scalable and effective even without color. When you stick to these rules, you sure will have an easier time creating a design that is perfect in passing the intended message and one that will serve the company for a long time to come without any need to make logo changes. Remember that customers tend to relate to the companies using logos and you do not want to create something that is not effective enough because frequent logo changes can get confusing to the customers.

  1. Establish a logo design process, you can work with

With client needs and principles and rules handy, then you can start working on the design. To make sure that you have a swift process, creating the design, try as much as possible to come up with a design process to guide you. A plan ensures that you put your time to good use and you are also able to track progress successfully. You can come with a process that is unique to you and the one you feel will give you an easy guide, but a good process should be made of brainstorming and research, design briefing, prototyping reviewing by the client and revising and finishing. You just need to split the process into stages that offer the best guidance.

 

 

 

3 Simple Tips To Make Your Fonts More Legible

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It can be very tricky to select a typeface considering that there is an inexhaustible options supply that can leave you very confused. However, when you pay attention to aspects that matter the most when it comes to the font design then you are highly likely to make the right choices. Legibility is one of the most important factors you want to consider when selecting your font design.

Legibility refers to typefaces design as far as stroke width goes whether it has serifs or not. Legible typeface makes it easy for you to differentiate between a letterform and another. Typefaces that are commonly used for newspapers or even novels tend to be highly legible compared to decorative typefaces that primarily target instant glances and not necessarily lengthy reads. You should ensure that the font design works for your design needs depending on the function of your text. Below are three tips that can help you achieve great legibility with your font design.

Tip 1 – Choose conventional letterforms

Typefaces that have conventional letterforms ensure that the readers take in the intended message without having to process what exactly is in front of them as it is the case with letterforms composed of artistic deformations, unique shapes and ornamentation that is excessive. Novel design elements will always cost you immediate comprehension and this is slow you down hence the importance of sticking to the conventional letterforms.

Tip 2 – Choose typefaces that offer generous spacing

When the tracking is too tight, then the eye fills visual gaps between shapes in different letterforms hence slowing down time taking to recognize sentence, word and letterform structures. When there is generous spacing it is easier for the eye to proceed fast through the text and get the message. There are so many font designs you can choose from that have enough spacing to make your content a little friendlier to your targeted readers.

Tip  3 – Select fonts that have tall X height

What most people do not know is that shorter x-heights decrease legibility for some letters. When the x-height is more generous, then it is easier to distinguish apertures of lowercase letters that are similar. However, it is also important to remember that the height should not be high; the font  weight, size and even width should be selected according to x-height of font. It helps to remember that large x-height really only helps few letters whereas some letters will suffer from the larger height such as characters that have diacritical marks and are descending.

Font design is not as easy as it may seem. So many factors need to be considered and put into perspective for the best results to be achieved. If you are not very sure of how you should go about making your fonts legible, then you can use a professional font designer to help you through the process. The designers are experienced and will manage to help you select the typefaces according to the objectives you have with your message.

 

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3 Outstanding Benefits Of Using Adobe Photoshop

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Adobe Photoshop is very popular when it comes to image editing and it offers powerful function and features that make it a much preferred tool among graphic designers as well as photographers. It makes it possible to change, reconstruct, improve and edit imagery or pictures to make them better in serving their purposes. Once you get familiar with the Photoshop basics, it is very easy to use it to your advantage.

  1. The outsourcing advantage

One of the major advantages of Adobe Photoshop is that it saves businesses the costs of outsourcing web design services. The tool makes  very easy for those versed to create amazing businesses sites without needing the intervention of a professional designer to achieve the desired results. You won’t need to hire a graphic designer and foot the service fees when you have this amazing tool by your side. Companies or businesses that have staff proficient in Photoshop manage to save a good amount of money they would have otherwise used hiring design services.

  1. The software plugins and add-ons advantage

Apart from saving costs on your design project, Adobe Photoshop offers array of plugins and add-ons as well as other helpful editing tools to make your mage creation a lot more easier and productive.  Most can be downloaded at no cost from the internet to improve your photo creation and editing experience. Fill colors, draw, special effects as well as cut and paste are some of the things you stand to enjoy using software downloads. They are very helpful in pushing your imagination to the limit thus achieving nothing short of the very best for the design project that you have at hand.

  1. The functionalities and tools advantage

Apart from making it possible to improve your design process using add-ons and plugins, Adobe Photoshop also offers you functionalities and basic tools that make the editing process even better for you. They include patterns, actions, textures, scripts, layers, gradients and frames. Even though they could feel overwhelming in the beginning, the experience only gets better and easier as you get more familiar and learn about them so you are able to maximize on the software benefits. Learning the basics is an important start to becoming the expert you wish to become as far as Photoshop goes. The good thing about this software is that it optimizes the images in such a way that the loading time is not affected in any way. You therefore know that your visitors will have an impressive user experience on your page and this is very important for valuable leads and conversions.

A serious website needs to have a modern clean look that enhances usability and also likability among visitors. Adobe Photoshop offers versatile tools that make it possible for you to create interest and depth on every image that you include on your site. Mastering a handful of the Adobe tools could be all the quality you need to make your layout a success.

Designing Your Graphics Like A Pro

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The truth is that graphic designing can be a complex process because you need to know things such as white spaces, alignment and font pairing and scaling. However, even if you are a non-designer interested in doing a little creative work with designs, there are a few things you can pay attention to so that you have results that are professional. Here are some the graphic design elements you should remember to get the best from the efforts you put into the process.

Research

Before diving right into the designing, remember to do as much research as possible. There are so many materials and resources you can read or study to gather the details that you need to fetch good results. Get the information and your facts right so that you give every effort into achieving a product that is well thought out.

Create

If you are not sure where to start, you can get some inspiration from the internet when you can find designs you might love. You can also use the social stream to get some inspiration. You can imitate or replicate what you love but then ensure that you replace general layout, photo filters and type with your very own unique content. Important to remember is everyone does make mistakes and therefore you should not be afraid of trials and errors because they are learning steps and will push you to your limits to achieve the best.

Graphics

They are some of the most important elements you just can’t ignore. Create impact and drama at the same time by choosing graphics that are attention grabbing. Choose colors carefully so they do not breed. You should choose hues that are contrasting to get a better outcome with the graphics. Let them be bright, but comfortable to the eye.

Trends

Even though sometimes going against graphic design trends can be the best way to set you apart, you are still better placed when you are conscious about current events and trends. A mind that is fresh with the current events influences how you work and what you achieve. Follow the happenings on social networks or reading papers and magazines as a simple way of getting vital information to update your general knowledge levels. But do not be afraid to be creative and think outside the box because it gives you some originality.

White space

A fluid design is a design that allows elements in your presentation breathe. Use white spaces around images, text boxes and any other graphic features that could be present so it is easier to read and to also attract attention. A cluttered composition will do very little in achieving the impact you want to achieve.

Contrast

It is among the imperative parts of design and you can use photo filters to make enhancements to the negative and positive spaces in the image. Design copy or test that is white or black creates optimum contrast against your background image. Play around with the contrast until you achieve the most suitable.

 

Adobe Photoshop Design Tips That Will Improve Your Skills

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Adobe Photoshop remains to be powerful software for majority of designers probably because of how flexible and versatile it is. There are so many things you can achieve using the software as long as you are open to learning a few basics and being open enough to experiment and see what it can do for you. You can use a few helpful tips to improve productivity when using the software and to also sharpen your skills for better results every time.

  • Enable layer visibility history so you do not lose it when previewing your layers individually. This can easily be done from the History Panel option so that you are able to step backwards through the history when the need arises.
  • Make sure your files remain properly organized. This is especially important if you will need to hand the work you are dealing with to other people. You want to make it easy for them to decipher what is going on and being sloppy in how you organize and manage the files will not do you any good.
  • Use the brush to draw your dotted lines for a neat outcome. Most designers use the brush tool only when drawing straight lines but you can still manage to draw dotted lines in place of the solid ones by opening the brush panel and setting the spacing to make it possible.
  • Merge the vector shapes so that you have an editable vector as the result. This can be done by selecting the two shape layers that you want to merge and then hitting CMD/Ctrl+E on the keyboard.
  • Keep your panels controlled so you have an easier time working on your images on the project. Use the icons on the top right corner to reveal drop down menus that offer additional options you never knew existed. The options make it possible for you to set layer panel thumbnails larger or even crop and many other options. Be experimental and see what you can achieve using the hidden menus.
  • Use the bird’s eye view feature to your advantage. This Adobe Photoshop feature tends to be very helpful with detailed projects such as edge refinement and cloning where you are prone to losing the bigger picture. It also comes in handy when working at high zoom levels where navigating your document can get really tiresome. The feature makes zooming a lot easier by pressing and holding the H key on the keyboard.
  • Set your styles interactively by adding drop shadow layer style for an enhanced experience. shadows can be moved around through clicking and dragging on your canvas for a smoother process. The mouse can be used interactively to move the shadow to layer cast the shadow as preferred.
  • Achieve common tasks by using actions. The ability to record common tasks macros s one of the powerful features you get exposed to when using Adobe Photoshop. It makes it possible for you to automate manipulation work. Use the action panel to access the predefined actions list you can run and use New Button to record your personal action.

Graphic Designs Tips That Will Help You Achieve Better Results

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Whether creating graphics for an event invitation card or for social media purposes, the effort you put into the process will definitely determine the end results that you get. Graphic design is versatile and vast but you must also know how to handle the different features so you can come up with something creative even without necessarily being a professional designer.

  1. Find a clever way of handling your colors

For the sake of consistency, you can use different tones belonging to the same hue. For fine typefaces choose stronger distinction against a colored background to increase clarity of the typefaces so they are easier to read.

  1. Keep everything clear, crisp and clean

You can easily do this by making adjustments to the brightness of your image on the background so that the color of the text is offset. When you play around with the contrast, you ensure that the design remains clear and easy to read. You can apply black and white text over image top to create a strong enough cut-out effect.

  1. Let there be order with your alignment

If you are looking to create great symmetry within the designs, try and apply an embellishment of a line. A line can easily mimic a margin and this helps in enhancing uniformity for the text.

  1. Pay attention to the fonts

The fonts make the highlight of the content that you include in your graphics. Typefaces that have rounded edges seem to be a lot friendlier to the eyes, whereas geometric hard edged ones tend to be strong and solid. Try as much as possible to choose fonts that represent your content in the best way possible.

  1. Try multi page duplication

One of the best ways through which you can ensure that your presentation or document remains aesthetic is by duplicating the pages and by going back to editing and replacing images to suit your needs. It maintains consistency and eases your page creation process.

  1. Keep the design as simple as possible

Keeping it simple should not be taken to mean forgetting the design basics. Remember to combine contrasting tone colors so that the text is easily readable and remains sharp. You can choose a solid frame for the copy so that your compositional structure of the design is enhanced.

  1. Don’t forget originality and creativity

They should go hand in hand to fetch you desired results. Go against the norm and select filters and typefaces that others don’t seem to use and try coming up with designs that effectively correspond with a style that is unique to you compared to going with the trends. When you are original and creative, you are sure to leave a stamp on the work.

  1. Remember the rest of the elements

The secret hers is to ensure that you balance out your spaces so that everything looks organized. The appropriate letter spacing can be used to fill any dead space and you can also ensure that your text lines remain well aligned. You can also try tightening up words that seem to take a little too much space. As long as the spacing does not interfere with clear, easy reading then the design should be okay.

How To Get A Modern And Clean Website Using Adobe Photoshop

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When you have Adobe Photoshop by your side, you have no excuse of having a dull looking website that does not do justice to your brand. This is because the software opens up so many possibilities and there is really nothing you cannot achieve when you take the time to learn the basics and concentrate on what is important in the design you are handling. You can create an elegant, modern and clean website using this popular tool as long as you remember a few important aspects with your design.

Interest – Modern and clean does not mean a boring website or a white plain one for that matter. You must be clever with you textures and the patterns that you choose for the design to stand out and at the same time communicate your brand and your style. You can take advantage of subtle techniques like texture overlay layer effect, adding noise and interface elements to get a unique design that has clear and real elements to be enticing enough to your viewers.

Depth – For real and crisp looking elements, remember to create depth using shadows and light. The shadow effects are applicable to all kinds of text layer, selection or object but you should also make sure that you select a color that matches background; it does not necessarily have to be the default black. You can combine inner shadow effects with light colored or white drop shadow as a way of creating letterpress feel or sunken feel with form field and text. Your site will stand out more when you avoid making all shadows dark.

Detail – Another important  thing you cannot overlook when looking for a modern clean look is the detail in terms or gradient. Gradients play a major role in modern styling and are present in buttons, backgrounds and even shadows and highlights. Use the gradient tool to achieve more detail with the image you are working on. It is a tool that is best suited for lights, radial shadows and backgrounds but it can also the gradient overlay layer can be used when establishing surface textures and styles. It gives subtle dimensions to navigation bars and buttons.

Space – Visual separation of your design elements is achieved by white space without using additional graphics, boxes or lines. It is an important aspect on a modern website and determines the readability and content presentation. You should make sure that you use the white space appropriately so that you get a layout that is elegant and clean. Adobe Photoshop has guides and grids that are helpful in ensuring that you position all elements with precision. Use the guidelines to set margins, paddings and invisible borders so you define the white space.

Perspective – It is a technique many forget in modern designs but when applied to images and elements, you are able to introduce modernism, dimension, interest and depth all at once in your design. You can give perspective to any image or shape you are working on from the Free Transform Path option accessible by right clicking menu and clicking on Warp button found in your tool options bar. Perspective illusion can also be achieved when asymmetrical frame or shapes are created using shadows and gradient appropriately so objects are set apart.

 

Graphic Design Mistakes You Can Easily Avoid

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Graphic designers have endless opportunities today as more and more areas rely on the designing to pass the right message to the right people. Apart from working for well established companies and organizations as in-house designer, you can also start your very own business and extend your services to different clients. Learning a new trade can however be a challenge and just like any other worker, you could end up making mistakes and learning from them. However, there are mistakes you can easily make when designing to keep backtracking on your progress on the lower side, even when you are just starting in the trade.

Mistake 1 – Misunderstanding visual hierarchy

This is the order through which the viewers interpret or digest the information that you provide for them on a page. There is always a need to give design elements priority so that you are able to pass the intended message easily and clearly to the viewers. To avoid this mistake you can try a few things such as keeping the call to action large enough to be noticeable and using white space strategically so that the most important content or information remains easily digestible for the viewers. Think of what gets noticed first.

Mistake 2 – Products that are not polished

What you should always remember is that graphic design is naturally visual and you should therefore have the right font to achieve a successful design. Unpolished products such as design documents that have text or graphics that are not well aligned to the general grid structure cause distractions to the targeted viewers. It is a simple mistake that can be avoided by simply adhering to the grid layouts to create a product that is well-thought out and polished for that matter.

Mistake 3 – Over designing

Creativity is important when designing but when you are too creative, then you are likely to get confused and end up overdesigning your product or document. There are so many elements you can apply to your design using different design tools, but it does not really means you should use every one of those elements. You might have a large space available, but do not end up using up all the space; instead create just enough so there is some space left in the design to breathe. When you have too much going on, your design ends up looking too busy and chances are that most people will go over it and not obtain anything much. Try and remain clear and precise with every element you choose to use in the design.

Mistake 4 – Disorganization

It can be a costly mistake because it ends up confusing everyone and your design ends up looking very unprofessional. Clients also want something organized and when you are disorganized you could end up ruining potential long term working relationships. Polish every element and keep all files easily accessible and organized for the end users. You can get organized by naming layers and taking advantage of folders and groups and naming them accordingly.

Features That A WordPress Theme Should Have

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WordPress theme are the elements that make the platform what it is today in terms of popularity and functionality. The themes offer every user the ability to build a site that is not necessarily a basic template. However, it does take effort on the side of the designers and developers to turn the themes into site solutions for many regardless of whether they are paid or free. There are features that a winning theme should have and these are the same features that the most popular themes on the platform have.

Responsive design

The feature is paramount and remains to be a top feature that every theme must have. Today, more and more people are relying on their mobile devices, whether tablets or smartphones to get the information that they need. A good WordPress theme should cater to this trend and offer content that can be viewed comfortably from any given device. A responsive design offers content consistency and visual consistency across the devices regardless of the size of the screen. The other advantage of a responsive design is that no multiple sites are needed to suit desktop users and mobile users because the one theme serves all.

Social media integration

Social sharing is what makes today’s web environment and this simply means that templates need to be flexible and expandable to support the different social networks that have become a way of life for many. If you are a graphic designer developing a theme, then remember to make it possible to share across the popular networks, especially those that emphasize on visuals. As a theme user, you also will find the social sharing features amazing in ensuring that your content reaches more people and can also be shared across the networks.

Auto upgrade features

WordPress themes that offer support and easy upgrades make the best themes. Support seems to be a key highlight among theme buyers because they want to be sure that they can get instructions of use, customization and installation help when they need it the most. Themes that are easily upgradable also offer a degree of flexibility to the user and it is therefore a feature that needs to be seriously considered when creating or choosing a template.

Multiple page styles

The multiple style pages offer optimization to suit specific features for the users which include blogs, testimonials, reviews, contact information and e-commerce. A good theme should have all these styles built in so that everything that is needed is offered readily and easily. Every page should have a different style, but it should still maintain the feel and look of the entire site. Themes that have multiple page styles tend to support seamless transition from a site page to the other and they also achieve that polished professional look.

Widgets

Custom widgets are important features on a theme because they enhance the visual flow of the site and they also create a seamless installation process saving work and time in the end. Even though the plugins can be got from other sources, built in widgets tend to work better because they match the overall theme.

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